Franchising is a highly effective method of expanding a business. With a network of highly motivated franchisees using your brand and systems, running their business exactly as you do, sustainable growth can be rapid, service standards will be exceptional and profit potential fully maximised. Franchising has the potential to transform your business, providing it’s done properly. That’s where we come in.
Our franchise development expertise ensures businesses that are thinking of franchising are fully informed about the implications and requirements. We will create a thorough work programme that will make the process smooth and efficient, focused on the specific requirements of the business. It will combine your knowledge of your business with our knowledge of franchising. It will be realistic and achievable, not generic or a re-work of information you could have obtained yourself.
We will build your franchise system to ensure it effectively protects and enhances your business, allowing it to really fulfil its potential. The franchise development process has 5 key stages:
The first step to franchising your business. Our tailored Feasibility Assessment will explain exactly how your business is positioned to franchise and the requirements of your franchise development plan.REQUEST DETAILS
"Working with Franchise Focus has been really great for our business. The in-depth understanding about the practicalities of franchising has been invaluable"
Paul Cassar, S.R.P. Inventories
"We refer clients to Franchise Focus because they consistently provide well-informed advice and guidance"
Roz Goldstein, Goldstein Legal.
We help our clients with the key challenge of cost effectively generating leads and selecting the right people to join their franchisee network.
Building a network of franchisees means attracting people to invest in buying your franchise. But, not any people. It’s vital that the recruitment plan is designed to appoint people, or organisations, skills and motivation to ensure the business is a storming success.
Our franchisee recruitment service is focused on optimising the effectiveness of the investment you make in promoting the franchise. We will prepare a plan that will address all stages of the process of granting franchises, from advertising to appointment. The plan will comprise:
Preparing a detailed profile a the ideal franchisee is critical
Web site and brochure
It’s so important that the design and content of the web site, brochure and advertising is compelling and makes a dynamic impression. The narrative must be exciting, persuasive, and certainly not misleading.
We will recommend a range of online and offline media options to target those people that match the franchisee profile
Leads must be carefully handled. We have a systematic process that ensures all leads are handled to ensure that suitable candidates are identified and effectively targeted.
Franchise Information Memorandum
This acts as a disclosure of all material facts about your business and the franchise that a prospective franchisee must understand in order to make an informed decision about whether to invest. It makes the recruitment process professional and transparent – .professional and transparent – helping to underscore the credibility of your franchise
Let us help improve the methods being used to manage, control and develop your franchisees
Our training and support services are designed to sharpen the performance of franchise management teams and franchisees. We share techniques, tips and ideas on a range of topics, including:
Franchise Network Management
Our advisory and mentoring services are designed to help franchised businesses build the productive, collaborative management culture that franchising demands.
We have an in-depth understanding of how franchised businesses should be effectively managed. New and existing franchisors face a variety of challenges when dealing with franchisees. Reviewing performance, monitoring compliance, motivation, handling disputes, demonstrating added value are all typical examples of the tasks that we’re very familiar with and so able to offer qualified guidance about.