Who we are

Who we are

Clive Smith

Clive has spent the majority of his career in franchising, and is an accomplished manager and developer of franchise systems. With a background in marketing, he was a Director of Dyno-Rod, responsible for developing the Dyno brand and on Dyno-Rod’s acquisition by Centrica he was appointed Head of Business.

He subsequently joined the Myhome International Group as Director of Franchising, responsible for the Myhome Cleaning, Ovenclean, Nice’n’Stripy and Surface Doctor networks. He has served as Managing Director of 0800 Handyman, setting up a franchised repair and maintenance service, and of Snack-in-the-Box, a franchise providing vending services. He has worked as a franchise consultant for over 5 years, providing support to brands in sectors such as home services, QSR, children’s activities, property management and business services.

Simon Mills

Simon started as a franchisee in 1991 and joined the franchisor in 1995 working both in the UK and internationally in 12 countries. Simon has worked for franchise powerhouse Neighbourly, Seriously Fun Swim Schools and The Original Poster Company and brings first hand practical experience in recruiting and training with franchisees. Simon is QFP qualified and is committed to ethical franchising.

Phoebe Smith

Phoebe has spent much of her career in the HR and Recruitment sector, working for several companies including Chess Dynamics and Intrum. After taking a couple of years off to start a family – she now has 2 young boys – Phoebe is our Researcher, providing vital support to our clients in key areas such as franchisee recruitment, feasibility studies, territory planning and network communication. She also manages social media campaigns on behalf of both our clients for Franchise Focus and handles various administrative responsibilities for the consultancy.

Our approach

Looking for a franchise consultancy that will build a solid platform for your franchise? We will give you a detailed, impartial assessment of whether your business should be franchised. If it can we will put together the systems, documentation and processes that are essential for managing a successful franchised business.

To help with business mentoring and business coaching projects we integrate with your team to deliver relevant, effective guidance to improve business performance. With many years of franchise management experience you can be sure of receiving an input that will be focused on methods that are practical and proven, not simply about widely available theory.

We don’t impose solutions. Once we’ve understood your business we work collaboratively with you to agree tailored strategies and actions that are relevant and practical to implement. We get to know your business, the market in which it operates and the requirements you have. Basically, our role is to make sure your franchise model is robust, with all operational, financial, regulatory, legal and development aspects of your business taken into account.

We will:

  • Offer objective, forthright opinions and recommendations.
  • Apply creative thinking, but not at the expense of ignoring the ‘tried and trusted’ techniques of franchising.
  • Devise a programme of work that meets your budget and timeline.
  • Integrate with your team
  • Expect to be fully accountable.
  • Aim to establish a long-term relationship with you.